turn your customer's feedback into a powerful voice that propels your online sales
Quality online reviews = WINNING! There's no real secret to it, having a strong network of customer feedback equates to a better reputation in the eyes of consumers, and in turn better online sales. Before the internet was even a thing, many businesses relied exclusively on word-of-mouth and referrals from their happy customers to retain customers, and acquire new ones. With today's age of internet marketing, consumers still follow that same trend. Platforms like Google, Yelp, Facebook, among others provide a digital word-of-mouth platform for your consumers to gauge your company's reputation, and ultimately decide if you are worth their money. If your competitors have better online reviews than you, rest assured they are getting more business than you.
Let's back up for a second and talk about the nature of generating quality reviews. Bottom line, you MUST make your customers happy. Reviews are more than just star ratings or written testimonials. Reviews are real, genuine emotions conveyed by your customers that reflect their experience with your business. In order to achieve better online reviews and broadcast them to the public, it starts with establishing a great customer experience. It's all apart of our online reputation management services we provide for our clients. We work with Michigan businesses to generate positive reviews from their customers, and squeeze every drop of marketing juice out of them in order stand out from the competition, and boost customer retention/acquisition.
HOW WE PRODUCE QUALITY ONLINE REVIEWS FOR YOUR BUSINESS
It's important to know that customers are much more inclined to leave an online review when they are A: super pissed off and unsatisfied, or B: extremely happy and satisfied. Most businesses do quality work and are worthy of great reviews, but how do they encourage their customers to provide their feedback online?
Our goal is simple, to generate a high volume of positive reviews for Michigan businesses, and publish them on as many digital platforms as possible. There are many techniques we exercise for our clients to not only encourage customers to provide their feedback, but to screen out the potential bad reviews. We focus on singling out the satisfied customers, and providing them the platform to voice their positive reviews. We help our clients setup an outreach plan, which includes various email correspondence and face-to-face engagement methods that encourage their customers to leave reviews. As reviews are collected, we embed them within the client's website and make them visible within Google search results, which not only stands out from your competition but also produces better organic Google rankings.
Online Review Management Services For Your Business
Spider Web focuses on generating quality reviews for your business on popular platforms like Google, Yelp, and Facebook. For businesses with higher sales volume, we offer a more streamlined review management platform that allows you to automate review collection, and get the best SEO benefits. For your business, we will customize a plan that fits your needs and budget!
Browse the tabs below to learn more about our online review management services.
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Online review platforms behave as a public word-of-mouth forum where consumers can review your company on a "star" basis, typically on a scale of 1 - 5 with the option to leave comments. Each business has an "average rating". If you have a 5 star review, and a 1 star review...your average rating will be 3.5 stars.
One drawback with most public review platforms is that each user is required to sign up for an account before they can leave a review, sometimes deterring people from leaving their feedback.
Some of the most popular online review platforms include:
- Google My Business
- Yelp
- YP (Yellow Pages Online)
There are also industry-specific review platforms that can be highly beneficial for a business. For example, if your business is in the home improvement or building trades, platforms like Angies List, Houzz, and HomeAdvisor are highly recommended.
THE IMPORTANCE OF ONLINE REVIEWS
This short video breaks down the importance of fresh, quality online reviews for your business
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BUILD GREAT REVIEWS ON GOOGLE, FACEBOOK, & YELP
When it comes to getting the best exposure for your reviews, it's important to focus on Google, Facebook, and Yelp to collect customer feedback. These 3 platforms contain the highest concentration of online consumers, so having a solid review rating is vital to grabbing more business.
Through digital and printed mediums, Spider Web helps Michigan business owners encourage their satisfied customers to leave reviews on Google, Yelp, and Facebook:
The most efficient ways of collecting online reviews is through email correspondence. Spider Web can develop a custom email template used to encourage your customers to leave reviews. This email template can include any type of content you want, including text, images, and links to your Google, Facebook, and Yelp review pages. We will work with you to build a monthly plan to collect email addresses from satisfied customers, and send email review requests.
EMAIL REVIEW INVITATIONS
Some business owners may prefer more old fashioned way to ask for reviews. We can help you design a printed review invitation (brochure, postcard, flyer, etc) that you can personally hand to, or mail to your customers. Just like with email invitations, the printed version can include any graphics, text, and custom links to your Google, Facebook, or Yelp review pages.
PRINTED REVIEW INVITATIONS
Spider Web has you covered! We can easily help you create your Google My Business, Facebook, and Yelp pages, or any other online listing to start collecting reviews ASAP. Contact us for more information and pricing.
DON'T HAVE GOOGLE, FACEBOOK, OR YELP PAGES YET? -
STREAMLINE YOUR ONLINE REVIEW EFFORTS
Spider Web offers comprehensive review collection programs that provide an effective review management tool for businesses of all shapes and sizes. Whether you sell products, services, or both, our automated review collection platform streamlines the tasks of collecting, managing, and publishing online reviews:
- Includes personalized dashboard for your business
- Send custom review requests via text, email or both
- Easily import customer contacts and automate review invitations
- Customize your invitation template
- Get alerts about the details of your online reviews
- Pick and choose from a variety of review sites to integrate (Google, Facebook, Yelp, Avvo, Houzz, and more)
- Embed your reviews directly onto your website
- Hide undesirable reviews from your website
- Easily collect reviews directly from your website
- Collect manual reviews from customers who don't have accounts on review sites
- View statistics in your dashboard
- As a certified Google Review Partner, your reviews are eligible for SEO-powered rich snippets! (see Rich Snippets tab)
- Manage your campaign in your own customer portal
Example (review widget and "Review Collection" link): www.trustedhvacsolutions.com
Convenient Monthly or Yearly Pricing Packages
Visit the "Pricing" tab for information on pricing and services. Have questions or need a quote? Contact Spider Web today.
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HARNESS THE POWER OF REVIEWS IN GOOGLE SEARCH RESULTS
Google Rich Snippets is a relatively new tool introduced by Google, allowing businesses to showcase important features, or "snippets" of their products/services within their Google search result listings. Arguably the most powerful snippet is the Average Review Rating, which shows your average star rating from reviews you have collected through our automated review collection platforms.
Showcasing average review snippets provides unique & powerful SEO benefits:
- Helps you stand out from your competition in search results
- Provides better organic search engine rankings
- Generates more traffic, conversions, and in turn better ROI
Let's See Average Review Snippets In Action!
So how do review snippets work? In order to qualify for rich snippets to show on your search results, you must have a qualifying account with a trusted Google review partner, like Verified Reviews. Once you start collecting customer reviews, we will embed your customer reviews in the proper format so they will show on the search results.
Let's take a look at an example of how average review snippets perform for our client, Mr. Furnace Heating and Cooling. Click the link below to perform a live Google search:
Scroll down a bit until you see the organic search result for Mr. Furnace (see diagram for example). The average review snippet sits below the title, showing the average customer review for Mr. Furnace in Sterling Heights. You will notice how it not only has great organic ranking, but how it sticks out from the competition on the page.
Spider Web specializes in Google rich snippet integration for your website, helping you grab the attention of your target audience and boost traffic and conversions! Click the "Pricing" tab for more information. -
Google, Facebook, & Yelp Review Collection
- Review Invitation Email Template (Design of 1 "HTML" email template. Content supplied by client): $200
- Email Review Invitation Campaign (Includes 1 email sent to 100 recipients max. Email addresses supplied by client): $150/month
- Review Invitation Print Design (Design of 1 review invitation. Printing not included. Content supplied by client): $200
Automated Review Collection
- All plans include personalized client dashboard for one business location. Unlimited review request capabilities: $450/year
Rich Snippet Integration
- Average Review Rich Snippets (Integration of average review snippet into one website, once per month for up to 20 pages.): $50/month
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ANSWERS TO YOUR QUESTIONS!
WHAT CAN I DO IF I GET A BAD REVIEW FROM A CUSTOMER?
Bad reviews are sometimes unavoidable. In many cases, you just can't please everyone, and a less than savory review might pop up. The best thing to do is to respond to the review ASAP (within the review platform) to provide your side of the story to the public, and most importantly, show that you care about the bad feedback. It's also recommended you reach out to the customer personally, if possible, to try and reconcile the issue. Many times, that will convince the customer to amend, or remove the review. Remember, only the customer has the power to remove or edit their review.
WHAT DO I DO IF I GET A FRAUDULENT REVIEW?
This is a broad issue in the realm of digital reviews and is handled differently from platform to platform. Sometimes, a competitor will leave a fake negative review on a competitor's page, in attempt to hurt the business. If you get a fraudulent or spammy review, make sure you respond and point out you don't have record of them being a customer. Then, report the review to the system (Google, Yelp, Facebook) ASAP. Sometimes when you dispute the review, they will investigate it and eventually remove it from your profile.
CAN I JUST HAVE ALL MY FRIENDS AND FAMILY LEAVE ME REVIEWS?
Having friends and family leave reviews, or posting reviews for yourself isn't necessary illegal or anything, but review systems like Google, Yelp, etc have advanced algorithms that monitor each review, and can identify if your reviews are coming in too frequently, or from the same source, etc, and in turn can flag the reviews and hide them from the public. So, feel free to have friends/family leave reviews, just beware of them possibly being screened. At the end of the day, it's crucial to collect genuine reviews from real customers, that will ultimately provide you the most benefits.
HOW MANY REVIEWS SHOULD I HAVE?
Obviously, the more reviews you have, the better. But it's not just about quantity or quality of the reviews...search engines and online consumers look at frequency and age of reviews. If you have a good amount of reviews, but not any recent reviews, that will hurt your reputation. The aim is quality, quantity, and frequency!
HOW CAN I GET MORE INFORMATION ABOUT THE AUTOMATED REVIEW PROGRAMS?
The automated review collection programs can seem quite complex, understandably so since the idea is relatively new. The platforms come with many bells and whistles you can use to your advantage. If you'd like more information, feel free to reach out and we can arrange a demo for you.
I DON'T HAVE ANY REVIEW PROFILES, LIKE GOOGLE OR YELP FOR MY BUSINESS. CAN YOU HELP ME SET THEM UP?
Absolutely! In addition to building Google, Yelp, or Facebook pages, we can get your business listed in a variety of online directories. Visit our Local SEO page to discover all the directories we can list you in. Or, contact us for more pricing and information.